It’s 7 a.m. in Hawaii and Hyram Yarbro hasn’t slept a wink. The skin care whizz has been up all night editing a collaboration video for his YouTube channel, Hyram, that he’s “really, really excited about.” All-nighters such as these are mere child’s play for Yarbro, who grew up working on a cattle ranch deep in Arizona, and used to work upwards of 85 hours a week at various service jobs. Now, at just 24 years old, he’s at the Motorcycles My Plan For Today Premium T-Shirt also I will do this helm of a disruptive skin-care subculture revolutionizing the beauty industry.
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Despite having zero qualifications in dermatology, Yarbro has held a magnifying glass to all things skin care ever since he started creating viral YouTube content back in 2018 and more recently via his Skincare by Hyram TikTok account. From his bedroom in Honolulu, he lifts the Motorcycles My Plan For Today Premium T-Shirt also I will do this veil on impenetrable ingredient lists, suspect celebrity regimens, overhyped brands, and overpriced products, repeatedly reminding his viewers in his signature straight-shooting style that “ingredients don’t lie, bitch.” It’s an unfiltered approach, but it’s one that has won the trust of more than 11 million (mostly gen-Z) followers across his socials and positioned him as the de facto authority on skincare for young people around the world.